Website Design & Development Case Study

Web Design for Visual Impact Tattoo Gallery

UX/UI design thinking

To expand, design thinking is an approach to problem-solving that focuses on innovation and creation. We use the design thinking process to discover problems and come up with creative solutions by thoroughly understanding their users’ goals, frustrations, and end-task.


The DESIGN of the website “Visual Impact Tattoo Gallery” is proposed, because it is necessary to strengthen its brand identity, and the promotion of its services on the network. 

The main service will be appoitments and to get suscriptors (Phase1).

Professional tattooing entails attention to detail, and a great artist keeps into account all the details that are especially in the art.

Studio Name & URL

Tattoo Art

Visual Impact Tattoo Gallery provides unique and custom work and our reviews speak for themselves as one of the best rated tattoo shops in the Matthews area. Our reputation and providing the highest quality of service means the world to us.

The main service will be Tattooing.


11025 Monroe Rd, Suite C, Matthews, NC. 28105

Main target audience

  • The Tattoo Shop  is oriented to people over 18 years old.
  • College students
  • Business people
  • Young parents
  • Seniors


$$ Upscale

Elevator pitch

Phase1: It will be a beautiful studio with classic  place that will work with a preliminary reservation.



Target Audience

The website will focus on the following target audiences:

Roles ​(groups of people with similar goals)

  • Everybody who want a piece of art in it’s body.

Demographics ​(gender, age, education, occupation, marital status, income, location)

  • Gender – Somewhat more women than men
  • Age – Early 18s to 65
  • Matthews, Charlotte and surrounded areas.

Psychographics (personality, values, attitudes, interests, lifestyles)

Think of at least 5 details among the categories below.

  • Personality & Attitudes:

○  Professional ○  Classy ○  Attention to detail


  • The body art appasionates,
  • Lovers of the diversity
  • Appasionates to know the World



The Tattoo Studio is oriented to people over 18 years old, preferably contemporary adults, 11025 Monroe Rd, Suite C, Matthews, NC. 28105

The studio will only receive a maximum of 6 customers.

On-line Scope

Content Requirements
Content (text, images, video) that the user will need. “The user will be looking for…”

● Sample of tattoo pieces
● Type of tattoos
● Description of the service
● Why us?
● Tattoo Gallery
● Why stop at ears?
● Meet us: Kat’s thoughts
● Artist Talks: Yary
● Blog
● FAQ:

Functionality Requirements

Systems that will allow the user accomplish tasks. “The user will be able to…”
• Can directly send emails to the shop’s email from the site.
• Directly make phone calls and send messages to the shop
• Can fill out the appt. from the site and directly upload pictures of what they want.                                                                                                                          
• Directly make reviews                                                                                                  • Find the location of the shop and take you automatically to google maps 


  • Visual Impact Tattoo Gallery Studio · Final Project UX/UI.


  • Web design
  • UI / UX
  • Website Build


  • 11 Pages
  • Illustrations
  • Icons
  • Style guide


  • SEO
  • Analytics

Mood Board

Style & Imagery


UI Process page

More Pages


Ready to Make Your Idea Come to Life?

I'm Available for it
Contact me